Many business owners and marketers online have thought about using Facebook pay per click (PPC) advertising as a practical way of growing their businesses. But, there’s a great deal of uncertainty and misinformation regarding which exact advertising channels are the best in terms of helping them reach their goals overall.
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What You Need To Know About Facebook PPC
Facebook pay per click advertising is a unique way of marketing that requires a distinct approach in order to see results. If you’re uncertain about which advertising medium is better to use or which one is more deserving of your budget, consider the following aspects.
• Efficiency using the classic sales funnel.
The degree of any effective advertising channel online is its potential to drive conversions and make sales. Therefore, understanding the best way to go about converting people on a specific medium is to think about how your business can make better informed decisions concerning which channels have the greatest potential at enabling your business to reach its goals.
PPC conversions happen once an individual takes a specific action after they click on a Google or Bing PPC ad and then take action relative to your organization. Most people use the search engine of their choice, usually Google, in order to research a product or service before they actually make a purchase, which is a golden opportunity for you to advertise what you have to offer with a PPC ad.
It’s essential to understand the wants and needs of your potential customer in the sales funnel stage where they’re actively seeking out a certain product or service in order to successfully convert them into a sale.
For your particular keywords, place a bid that best matches the specific phrases or words that your audience is seeking by offering a targeted ad to your customer base that includes a unique CTA (call-to-action) for them to engage with.
A Facebook ad conversion occurs when an individual performs a certain action upon clicking an advertisement from your Facebook pay per click ad campaign. These kinds of ads are meant to drive a purchase or perhaps a download from an app or other resource from the various options that the platform provides.
• Conversions and your budget.
The real test of any advertising campaign using PPC or Facebook ads is to test each one on either platform using the exact same budget to determine which one returns bigger and better results for your business.
Keep in mind that when you run an ad campaign whether it’s a PPC or Facebook ad, you can estimate the overall cost of them by using helpful tools such as Google’s Keyword Planner or the dashboard on Facebook once the majority of your campaign is setup and ready to go.
Because there are a plethora of nuances as to how these types of marketing platforms actually work for various kinds of businesses, it can often be difficult to accurately predict which channels will ultimately be the most budget-savvy for your organization. In any case, the results will likely vary a great deal for most of your campaigns depending on which goals you want to achieve for your business.
• Overall value depends on your goals.
Although it can sometimes be confusing to choose the ideal platform to promote your organization, it’s best to match your specific goals with the special features that each platform offers for best results.
Advertising on Facebook, Offers The Following Benefits:
1. The capacity to attract a former customer through messaging that corresponds directly with their particular shopping habits and interests.
2. Widespread demographic targeting in order to effectively match ads that correspond with the needs and interests of various audiences in the sales funnel.
3. A solid platform to run your ad campaigns when seeking long-term conversions as well as the chance to build a connection with your audience as you engage with them while they’re doing other things on the network.
4. Enhanced branding and business opportunities on Facebook’s platform in order to increase awareness for your business in the future.
The Benefits Of PPC Advertising
One of the main benefits of PPC advertising involves reaching your target audience towards the end of the sales funnel at the point when they’re actively searching for what you’re offering. Also, you can enjoy a quicker ROI (return on investment) since many individuals tend to convert during their initial interaction using a PPC ad due to their stronger intention to buy the product or service.
Continue To Test And Experiment
Overall, the only real way to determine the best course of action to take in terms of the goals of your organization is to keep experimenting with different campaigns. Some will enable you to reach your target audience better than others. Many businesses typically find that incorporating a combination of Facebook pay per click advertising and running PPC ads is often the best way to drive ROI, both in the long-term and short-term.
Test a few ad units for at least a month while learning about how real-time bidding works. Once you fully understand how these platforms actually work and how they can potentially impact your overall business, you’ll know more clearly which steps you need to take in the future.
